About Me
I'm Abishek — a product marketing enthuasist based in Paris, obsessed with how products find their market and how brands earn their position.
My Mission
To think and write about product marketing
the way analysts think about markets —
with curiosity, rigour, and a clear point of view.
The Journey
I'm Abishek — a product marketer who took the scenic route. Tourism roots, event stages, government campaigns, international motorsport, and now the streets of Paris. Every stop taught me something different about people, markets, and what makes things work. This is that story.
Roots and Horizons
Growing up in Kerala taught me something no classroom could — how culture drives behaviour. A place where 35 million people speak one language, celebrate 100+ festivals, and travel the world — yet always come home. I learned early that people don't just buy products. They buy belonging, identity, and stories. That insight never left me.
Inside the World's Fastest Sport
When the Fédération Internationale de l'Automobile needed to understand how to bring motorsport deeper into India — I was in the room. 8+ stakeholder interviews. 3 audience segments. 1 go-to-market brief presented to FIA executives. I learned that even the most exciting product in the world needs the right positioning to find its audience. Speed doesn't sell itself.
Where Strategy Met the Stage
For 2 years I didn't just plan events — I ran businesses inside them. 40+ large-scale events. 15+ person teams. 60+ vendor contracts. €95K+ in revenue. Every event was a product launch in disguise — a deadline, an audience, a brand promise to keep, and zero room for error on the day. That's where I learned what execution really means.
Marketing my own roots
How do you market a place that already has 35 million stories? Carefully. At Kerala Tourism I learned that marketing isn't about shouting louder — it's about finding the right people and speaking their language. 50+ agencies. 15+ sponsors. 20% engagement uplift. And one big lesson: audience segmentation isn't a spreadsheet exercise. It's an empathy exercise.
The Person Behind the Strategy
I hike mountains, fold origami, play kalimba, solve maths problems for fun, and somehow always end up reading about how things work. Badminton on weekends. Books on weekdays. DIY projects at midnight. The same curiosity that makes me pull apart a product positioning also makes me spend 3 hours learning why a knot stays tied. Curiosity isn't a hobby. It's how I operate.
This Is Where It All Connects
Kerala taught me culture shapes buying behaviour. Events taught me execution is a product promise. FIA taught me even great products need positioning. Tourism taught me audiences aren't demographics — they're people with real motivations. Product Marketing is the only discipline that sits at the intersection of all of it. It's not what I studied. It's what I became.